I'm a Product Designer at Groww. Previously at Atlan, **Moonfare,** and Hiver . I’ve extensively designed solutions for B2B SaaS, and growth teams. I’m passionate about working with startups and building useful products for people. I have 4+ years of experience solving problems, and engaging with people and businesses. My design mojo is turning complex ideas into intuitive and meaningful solutions for people.

👩🏻‍🎨 About me

📄 Resume

🎓 Projects

🎨 Scribbles

📸 Play

💡 Work

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Re-defining GDPR compliance for a data governance tool

0 → 1 concept that opened up Atlan to the Data Privacy market.

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Designing the Investing experience of Moonfare

Designing the B2C facing platform of Moonfare that led to 20% more user conversion

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Hiver Analytics - Building an effective dashboard

Designing a high-value Analytics Dashboard within Gmail. Increased retention by ~30%

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Hiver - Experience redesign (2019)

How a redesign led to a massive boost in customer satisfaction.

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<aside> 🧠 My Design philosophy is to make people’s lives better and easier with the products I design. I really resonate with this thing Steve Jobs once said: ”Design is what you don’t see. Simple can be harder than complex, you have to work hard to get your thinking clean to make it simple”

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✍🏼 A few things I’ve written

Why Designing Obvious Interactions Matter

Designing with data: A brief and practical guide

Designing Wysa's Illustration guide